Website Analysis

http://www.rihannanow.com/

As you can see the opening home page for Rihanna’s website which welcomes the visitors with an array of different images linking Rihanna to her recent events, products, music or news, as well as other features. This page really entices the audience from the minute they go on the page as they have such a wide choice for what to view as well as look up about the artist. There are a variety of pages that are located on the left of the website which consists of different topics such as photos, charity page and links to all of Rihanna social medias, let’s take a look at some of the pages. 

1.     As you can see the Now page gives visitors an overview of what is occurring wit Rihanna such as recent performances and releases with her new products.

2.     Moreover, she has two separate pages for her Videos and Photos. The videos page is in an organised presentation so that when you hover over image, this shows where you can click on to play the video, for example, the first one is loyalty. Secondly, the photos page is in the same structure as the video page, however the image that needs to be clicked on is to relocate the user to the album of that image. This is interesting as this enables the audience to get a wide overview of the images within the website.

3.     The music page could potentially be the basis of this website as Rihanna is internationally known for her no.1 songs such as Work and Diamonds. This is a convenient page for the visitors as it clearly shows the albums which can then take the visitor to a page to listen to the music. As you can see this is the anti-album, her most recent, and when you click on the song, it shows the lyrics. This is a key feature within this page as this allows the audience too take a look at all of the words Rihanna sings in her songs.

4.     Moving onto the beauty page, which has been a huge breakthrough for Rihanna in this industry. This redirects the user to the fenty beauty page for her new range, where products can be purchased and viewed.

5.     As well as the beauty being a large part of Rihanna’s events recently, her fashion has also been a wide success globally. This is an interesting feature with the old smoked out images in black and white. This also has the feature just like the photos and home page, where when the audience clicks on something that interests them, such as the puma creeper, this then takes the audience to the page with information on this product.

6.     As for the tour page, this does not have a lot of information as Rihanna is not on tour at the moment.

7.     This charity page I believe to be the most interesting and heart-warming page as many artists do not involve this feature in their website, showing that Rihanna is not all about herself and is willing to donate money and promote for this charity. On this page you can choose how much to donate.

8.     The biography page also has incredible editing incorporated allowing all of the information to blend together as seen here whilst scrolling down, this shows information on previous history for Rihanna, which is key for an audience to view from the artist.

9.     In addition, the shop page takes the visitor to another page where they can purchase items that Rihanna has released.

10.  As for the fragrance page, this gives the audience a clear overview of the amount of perfumes and scents Rihanna has released such as her rollerballs and full bottle perfumes.

11.  Stance stocks is not available for today therefore we shall move onto the sign up page where fans and audiences can sign up to the newsletter where information could be sent to fans emails where they can keep up to date with the artist’s recent news.

12.  Lastly the more page is a feature for visitors to find if they would like to access all the terms and conditions of the website and products of Rihanna’s.

13.  And finally Rihanna has links to all of the social medias on the bottom of the website.