Images above are photographic proof of our peers and our target
audience watching our music video, ready to give us feedback for
one of our evaluation questions. Whilst they watched our video
they also answered questions to help us with our feedback.
To ensure I reached the maximum best of the evaluation question set, we sat down with our teacher and ensured we understood the meaning of the requirements for each question. This included analysing all questions asked and coming up with the best format to answer the question in. I decided to choose to go with an Emaze as this would allow me to produce an interactive presentation that included images, symbols and gifs which represented specific parts of a video that I would refer to throughout.
This format worked efficiently as I managed to include all the information I required and presented it in an organised format. This technology I was also familiar too therefore it did not make the process a struggle.
Throughout the evaluation process we gathered some individuals that fit into our target audience group and we asked them various questions to do with our music video. This feedback that we receive from this audience is extremely important as this is our primary audience and we hope to attract and please these the most. FEEDBACK:
What did you like about the music video?
balloons were cool, liked how it was countrified, lots of fun showed the personalities of the band members. This is good feedback because as a group we wanted to come across as fun and loving girls and we also felt that country was a good theme to go with.
Did you see a theme within the music video?
saw a country theme, and also a theme with the balloons. This is also good feedback as we wanted to ensure that there was a clear them throughout the video, this is why we made sure that all of our locations linked in with the countryside, and we also wanted to make sure that we had the theme of pastel colours so we used the balloons as this shows synergy through all of our products.
What genre do you think the video was?
Country/ Pop. This shows that as a group we portrayed the genre of the video well as country/pop is what the genre of our video was therefore it shows that the video matched this.
Do you feel that the artists suit the video?
Yes as the lip syncing was really good looked like the girls were actually singing the song. This again is good feedback as it shows that as a group we were good at acting our roles in the band, it also shows that we were good at the lip syncing and made the video come to life.
What could be improved about the music video?
better editing, more animals. This feedback helps us to know what to do in the future, more animals would have maybe helped to portray the countryside theme even more and also better editing could have improved the style of the video.
Our merchandise shown above is a way to promote our band and increase our amount of income. This is all available on our website on our shop. It is inspired by our first album "Vanilla".
Within Taylor Swifts video we came up with the idea for the girls to perform individually infront of a plain wall to begin with to welcome the audience into the video, forming a connection with each girl within the band.
Scene 2
These scenes are within the farm which involve hay, the corn field, barrels of wood and within the stables. This location we wanted to be purely within a farm/nature filled area to pursue the full country theme. We was inspired by the video from The Henningsens- Why I Farm.
Scene 3
The balloons are used all throughout Vanilla's video and they play a very significant role in piecing the music video together, however they are very prominent to finish off the video as this is what it concludes on and fades out of the girls. This aspect was too show the fun, bubbly side that all the girls have and we wanted to incorporate our colour theme and ensure synergy was used throughout.
As a band, we visited billboard where we was interviewed and asked questions, which range from general queries about us as well as asked information about our tour and upcoming album. Extending from these questions, we also got put on the spot and played a game. This interview adds in with our marketing and promotion we have done for our band, and these shows how we are a fun loving girl group who is inspired by country artists and are willing to put in a lot of effort for our fans.
This is our final magazine article that is inspired by another which was produced by seventeen. In this article, it focuses on information about the girl band and what their future plans are. Within this, this is inspired by our interview we also had with billboard and was asked similar questions within our interview. In addition, it has all factors of a magazine article that it does in the seventeen article that inspired us.
To the left is our digipak advert that has been used to promote our digipak, giving an idea of what is too come within our video. We have gone with the same faded affect that we decided to use to begin with on our digipak, we feel as though this gives it a girly feel and suits our target audience. In addition to this, this relates the the difference in colours that we use throughout our music video. We have also made our logo present too ensure that anyone who views this understands that we are a band, and with this being in a variety of colours this gives us a chance to produce various different medias that have the same image/look but incorporate different colours, using synergy throughout our products. Pink is a reoccurring colour through all of our products; our logo, the pink balloon. Our songs and our main single is also visible at the bottom of the page, which was inspired from Rihannas.
Secondly, this is our inspiration for our digipak advert. As shown, this advert has the same affect that we have decided to use; the fading. With Rihanna having a significant use of the colour red, she has enhanced this within the image and has incorporated a red faded overlay too give the image a more mysterious look. Her red hair and lips are a significant feature in the advert and the front cover of the album, highlighting the use of synergy. With Rihanna having a different album name too her artist name gives her the chance to use different types of text where as we have only included our band name as our title of album is our band name, due to this being our first album. However, her main songs have been located onto the front of this advert, which we have also decided too do, too ensure that our target audience becomes aware that it is us- Vanilla that sings "On Our Own".
Above shows a presentation that gives an idea of what we would like to give away to our fans as a band. This needed to be planned and researched too ensure that we didn't give away too much, and we gave away enough to keep our audience intrigued.
This is our first draft for our digipak and we have decided too take a faded out approach too give it a more of a country feel. As well as this, we have had a variety of inspirations from other digipaks however they have not been the theme we would like too take so we have taken a few different ideas, such as the loud pop CD cover to the muted down images across the digipak such as the one on the special thanks page. Positive Feedback:
It links in well with all of our other medias such as the website and tour poster.
The colour scheme works well - its bright and colourful so will attract our target audience (12-30).
The pictures are cute and fit specifically with their target audience.
The use of balloons throughout all the products enhances the use of synergy .
Improvement Feedback:
The images seem squashed and distorted, they don't all look like equal squares.
The CD isn't a circle shape which it should be - again it has been squished.
We are missing the writing of the production company on the back and a list of the songs.
The "Vanilla by Vanilla" should be all across the band - it would look more interesting.
Above shows the two different magazine articles that have been produced and the final product is still underway. The top image is the closest too what the final article will look like as there were several problems with the first. For example, it was not a magazine article it looked more like a poster and did not have a magazine feel. There is no distinctive columns, it is not adapted in comparison to a normal magazine article, in addition, it has more of the vanilla brand image, than a magazine brand image; like billboard. Therefore serious changes needed to be made to ensure that the magazine brand image was apparent and it was in the right size columns and the text was correct.
Whilst editing our music video we realised that other music videos of a similar genre have very creative editing techniques that we seemed to be lacking. Therefore, I research into what makes a music video interesting and what kept the audience intrigued and came across these editing techniques that really engaged me to the music video and I thought they would fit perfectly with the shots that we had put together.
Firstly, in our music video we realised that we hadn't included the name of our band and also the name of the song. we wanted to make it easily accessible and noticeable that it was our music video therefore took inspiration from Miley Cyrus' video of 'Malibu'. It has the same fun loving vibe that we want to include in our video and also related to the balloon theme that we have included in our video. Moreover, we included shots in our video of all three of the girls yet we progressed and realised that at the start of the video we had a very small amount of shots where we were all on screen at the same time, therefore we did not look like a united band, we looked like individual singers that had been piece together. Little Mix are a band that are very similar to us and in their videos they had included a split screen where each of them can be seen. This would improve our video as all three of us would be introduced as united and it shows how together when we are singing we harmonise and make the song amazing.
Little mix have always been a very well respected band and further through their video they included a very clever transition, again showing all of them and promoting their unity.
Each frame changes to the next person, introducing the new shot. this makes it interesting and also improves the end of the video.
All of these improvements have helped develop our music video and made it more professional and promotes our group as a unit, also improving our band image.
We have analysed 3 different albums and their song lists, of which we have received ideas from the type of titles of songs on these particular albums. Two of these belong to women individual artists, and another to a group of singers, however all are recognisable in the type of songs as they correspond to the type of album it is.
Ariana's "My Everything" album is instantly noticeable that a lot of her songs were inspired by a time in her life where she had relationship troubles or a trouble within her life. Typically you would think it to be about a break up that she experienced and she is reminiscing on events that mean a lot to her. Her album name is also the title of a song which she spoke out about to be dedicated to her Grandad who unfortunately passed away.
Dolly Parton's album "Better Day" first of all has an uplifting image with the colours and text used, however the title of the songs relate the genre of country; which is inspiring for Vanilla, and it is clear these songs are in someway documenting her journey and events within the industry as well as past times she experienced with others that she considers as important. These titles particularly inspired as; being within the country genre but also being influenced by country as well as other times within her life of events, which is the approach we wish to take.
Little mixes album is slightly different as these songs will be a representation of all of the group of girls as individuals and the journeys they have experienced together; another aspect we wish to incorporate into our track list. OUR SONG LIST:
Our songs represent us as a group and individuals, and express the journeys and events of which we have experienced together. We definitely wanted to use a country theme across all of our products, especially the titles of our songs. A lot of songs are empowering and express us as bold unique girls.
Above is our 30 second teaser for our upcoming video with the single "on our own". This is only a part of the music video to give a taste of what is to come and shows the vibe that can be expected.
This is our tour poster which shows the dates we will be performing in various locations. We have decided a variety of different places across the country that are easily accessible for all fans from all over, therefore we have chosen our hometown as well as our capital.
As a group we have drawn inspiration from a variety of country artists. We wanted to have western country feel within our digipak with a theme of 'girly pop' throughout; this will be resembled by a colour that we will incorporate through all of our products in the video.
