Images above are photographic proof of our peers and our target
audience watching our music video, ready to give us feedback for
one of our evaluation questions. Whilst they watched our video
they also answered questions to help us with our feedback.
Throughout the evaluation process we gathered some individuals that fit into our target audience group and we asked them various questions to do with our music video. This feedback that we receive from this audience is extremely important as this is our primary audience and we hope to attract and please these the most. FEEDBACK:
What did you like about the music video?
balloons were cool, liked how it was countrified, lots of fun showed the personalities of the band members. This is good feedback because as a group we wanted to come across as fun and loving girls and we also felt that country was a good theme to go with.
Did you see a theme within the music video?
saw a country theme, and also a theme with the balloons. This is also good feedback as we wanted to ensure that there was a clear them throughout the video, this is why we made sure that all of our locations linked in with the countryside, and we also wanted to make sure that we had the theme of pastel colours so we used the balloons as this shows synergy through all of our products.
What genre do you think the video was?
Country/ Pop. This shows that as a group we portrayed the genre of the video well as country/pop is what the genre of our video was therefore it shows that the video matched this.
Do you feel that the artists suit the video?
Yes as the lip syncing was really good looked like the girls were actually singing the song. This again is good feedback as it shows that as a group we were good at acting our roles in the band, it also shows that we were good at the lip syncing and made the video come to life.
What could be improved about the music video?
better editing, more animals. This feedback helps us to know what to do in the future, more animals would have maybe helped to portray the countryside theme even more and also better editing could have improved the style of the video.
Who was in your group? How well did you work together as a group? Within my group there was four of us; Renae, Pip, Ale and I. As we have been friends previous to this task benefitting us as we understood each others strengths. We all worked efficiently together as well as independently and gave each other targets to ensure all of our work was achieved to our best standards.
How did your video get planned, did you do research? Our video ideas stemmed from when we all sat down and pitched suggestions to each other. We wanted to be different from other groups, therefore we wanted to choose a different genre; country. We undertook a lot of research to help us along the way for the creation of all of our products. For example, we analysed music video and their visuals/formats, we also compared digipaks between country and pop as we wanted an aspect of both in our final product. We also researched all kinds of artists and was inspired by a variety of their work they have produced within the industry. We had to undertake tasks to help us understand what needed to be within our products, such as a cross-media branding task which initially helped us to recognise that all products have the same themes and icons throughout, ensuring synergy is used throughout to represent a unique band image.
What technology platforms did you use throughout your process? A variety of platforms were used throughout this project. The basic technology was blogger, which helped us to document all of our work daily and to present all products in a structured organisation. The next platform was what we used to edit footage- premiere pro and edit our images- photoshop. Presentation technology was also used as a way of showing our products as well as analyse them. Emaze, Prezi and Photobucket was all used to show a collection of our work which was then embedded on our blog; blogger. Youtube was used throughout for a series of work tasks such as our storyboard, stealomatic and to upload our final music video onto. Screencastify was another platform we used in a task to analyse a website we felt had good synergy with all their products. As well as this, our teacher used this to help us with our feedback on our website and this involved the user of a voiceover and spoke through advantages and disadvantages of our products.
What did you have to consider whilst filming the music video? Filming our music video was a challenging task as there were many aspects that we had to consider such as health and safety risks of the location and our costumes as well as ensuring we got all angles and shots that we needed to make our music video to the best product we could get it. We had to run risk assessments on all locations, such as when we filmed at the farm there was a bridge we filmed on which we needed to be wary of with how we shot the camera and got all the angles we needed. In addition, we needed to ensure the weather cooperated, so we had to check all forecasts whenever we decided to film as we didn't want the video to look dull or bland.
What are your strengths as a group member? As a group member I believe to have excelled in leadership skills as well as developing within independent work and taking tasks into my own hands; taking responsibility when needed. As an individual I strive to achieve all of my aims and am up for helping other members, and vice versa, when we need to finish all of our tasks before deadlines.
We shared out our website to the rest of our year and our teachers and we have received some feedback that we have now taken on board and improved. on. What went well: - use of the colour pink helps represent theme and create synergy. - Easy to use website, good navigation bar - really like the home page and the buttons fit well with the theme - like how you can enlarge the pictures in the gallery - love the colour scheme - website easy to navigate - gallery photos are great. - website identifies band image clearly. - clear synergy across medias - all the tabs work - I like the added details such as countdown. - Good use of the pink theme across the website.
Improvements: - Facebook icons does not work like they should. - Maybe you should not include the 'Vanilla' and 'use of cookies' button to scroll down with user. - The images on the 'contact' page do not relate to artist. - Some of the photos could be colour corrected due to it being cloudy. - Facebook button doesn't work.
This draft of our music video is our last until the finished product. We still have features we would like to add and in and enhance too finish it off, however we shared this with our peers and teachers and received feedback from them. From this we took on our feedback and have worked on the comments people have given us. Positives:
An effective transition is when Sophie catches the hat from when Renae throws it up into the air.
The use of balloons is consistent which portrays synergy throughout.
Framing of the shots are good and there is a variety.
Negatives:
A lot of the lip sync is out and makes the video look disjointed.
Variation of shot transitions are not apparent. There needs to be more adventurous transitions rather than straight cuts throughout.
Some shots look cut off, they do not fit in the given space or the video.
General Comments:
There is a clear representation of band image and this is shown throughout the whole video.
The video is focused on their target audience and matches too their requirements (fun adn family orientated).
Add some different effects or transitions for excitement. Most shots are just pure and do not have an additions.
General Grade:
Level 4 is a general mark given by a lot o our audience, and support the grade ranging from 30-35.
Above shows a draft of our music video and the progress we have made since the halfway evaluation. Since this time, we have had a reshoot incorporating significant props (balloons) within the video to ensure synergy is noticeable throughout the video in conjunction with our promotional work; digipak, poster, magazine. We have also edited a lot of the footage to make it look more crisp and ensured that all of our lip syncing is in time with the music. We still have a lot of progress to make, however we are making a lot of improvement every day.
We have also received feedback from our teacher when she watched this video, she suggested:
We need to sort out the contrast and brightness with the majority of the shots to ensure they are all equal.
We need to test out different ways to merge the split screen together (near the end of the video) to make us look less segregated when Renae is singing "sticks and stones".
We need to go over all of our cuts between each shot to see if we can match them up more significantly with the beat of the song.
We need to cut out bits of video where the camera jitters EG pip on the tractor.
Remove the footage of pip walking away from the camera. (2:01)
Rearrange some of the single shots so that the same person isnt next to eachother after each cut. EG pip walking on the logs and pip in the corn field (1:47)
Zoom out the shot where Sophie hits the girls on the head.
These are two examples of the logo that we wish to use to promote our brand. We have chosen to use both colours across all promotional work such as the digipak, the magazine and the tour poster. As a result of having our logo analysed by other peers and our teachers, this logo received the most votes as opposed to the guitar and another microphone that was not significant enough.
One feedback comment about the first logo with the guitar was that there was no synergy with the logo in comparison with the video or other aspects of work as we do not include a guitar. On the other hand, the microphone was the best design as we all singers which we link with the rest of the album.
In the video shown is a screen castify undertook by our teacher giving us feedback on our website. She highlighted both positives that are shown in our website, alongside some improvement suggestions that we should take on board to ensure our website is designed to the best it could be.
Feedback from Classmates... Andra Day - Rearview Class Response:
Too sad which would mean the audience wouldn't engage
Slow
Has a boring tune, meaning it would be had to produce an interesting music video
Bea Miller - Buy Me Diamonds Class Response:
Already has a music video therefore doesn't fit our brief
But the song would have been perfect otherwise
Neon Jungle - Fool Me Class Response:
Needed to be more upbeat
The pitch doesn't change and has a constant/repetitive rhythm
No one could visualise creative ideas
Camera Ideas for the whole video:
Driving through the country side
Being moody and angrily singing close up to the camera
Focused on a country hat, the girls would throw the hat into the air with the camera following, then the hat would land in a different location which makes up one of the transitions
