Music Videos

There are a variety of different music videos that have aspects that make them particular from others. For example Narrative, Concept and Performance. 

Last Friday Night music video by Katy Perry is an example of a narrative music video. A narrative music video consists of telling a story that is told throughout the lyrics supported by the actions portrayed throughout the video. This type requires the viewers to understand the lyrics to be aware of what is going on. Throughout this video it portrays a clear idea that this girl is trying to have fun on a Friday night with her friends, which does relate to the lyrical content. 

"is this a hickey or a bruise" is sung as Katy Perry shows her neck to the audience which is the resemblance of either of these. This also relates to previous events sound by the artists such as "there's a stranger in my bed" which is shown as the girl is in her bedroom with random looking people and she looks confused, therefore relating with the lyrical content. 

Another music video that portrays a narrative aspect is Riptide by Vance Joy.

Focus is performed by Ariana Grande and this is an example of a performance music video. A performance based music video contains the artist singing and connecting with the viewers/audience which include dancing and lip syncing. These types of videos usually contain close up shots of the artist of which this video has close up shots of Ariana's lips singing and an extreme close up of her eyes and face. 

This video has a sexual theme therefore enhancing Ariana's features when they carry out a close up shot such as the licking of the lips and the wink, which makes the audience interact with the artist. In addition to this the lyric that is repeated as well as the title is "focus on me" of which she does make herself the centre of attention and is performing to the audience to ensure that everyone is focused on her. 

Another type of music video is concept which is portrayed above in the 'Adventure of a lifetime" video by Coldplay. A concept music video is more difficult to make due to the idea trying to be put across, although these are usually obscure and aren't particularly understood by the audience. Throughout this video is a monkey illustrating movements which does not involve the artist. The video doesn't instantly relate to the lyrics as it doesn't mention animals, therefore showing a concept type of music video. As well as this it shows an ape finding a beats pill which doesn't relate to the lyrical content at all.