Goodwin Task

Andrew Godwin came up with six different conventions that are shown in music videos to differentiate them from each other.
1) A relationship between the lyrics and the visuals which illustrate, amplify or contradict the lyrics.
Illustrate- How it is shown and how props are used.
Amplify-  How actions are used to connect the audience.
Contradict- Contrapuntal/Opposite/Contrast.
An example video that illustrates a relationship between the visuals and language is riptide. They use props in conjunction with the lyrics to enhance the relationship between the visuals and lyrics to the audience.

An example video that amplifies a relationship between the visuals and language is Kanye Wests homecoming. This is shown throughout the visuals portraying to the audience that the location shown is where Kanye grew up and has sentimental feeling as presented throughout the lyrics.


An example video that amplifies a relationship between the visuals and language is

2)Thought Beats: Seeing the sounds (the relationship between the music and the visuals which illustrate, amplify and contradict).

3)Genre-related style and iconography present.
- the use of a 'trademark' (an example of what they wear/what they are known for)
-Genre also shown by the location presented in the music video
-What genre is portrayed by the video.

4)Multiple close-ups of the main artist or vocalist: the creation of a star image to promote a recognizable brand image.
-Close-ups to promote the sales of the single.
-Most common with women as they use provocative angles.

5)Voyeurism often plays a major part, especially in relation to females.
voyeur- someone who looks at someone in a certain way.
-Voyeuristic angles of women in order to entice a male audience.

6)Intertextual references to other media texts may be present, especially humorous videos.
-Taking ideas from others, for example films/video games/music. This could be used in order to create recognition for what the music video is portraying.